Patagonia's nonprofit leader explains why its owner abandons the company
Patagonia founder Yvon Chouinard speaks on stage during Tribeca X: Celebrating the 2019 day of entertainment and advertising in New York City. Getty Images by Ben Gabbe/tribeca x Greg Curtis first heard of the “Purpose Trust” in 2017, when he was working as assistant general counsel for Patagonia and was keeping an eye on the…