Oak View Group and TD Coliseum, along with the New York Islanders, today announced the new name and brand identity for their American Hockey League franchise: hamilton hammer.
Rooted in Hamilton’s history as a vibrant steel town, the team’s logo features crossed hammers, symbolizing the strength, courage and unity of the community and embodying the city’s steelworking heritage and spirit of the game. The design embodies Hamilton’s pride and determination, showcasing the unique character that defines the city, while bold, angular lettering evokes the spirit of the Steel City.
Subtle puck detailing on the hammer knob pays homage to the iconic puck in the New York Islanders logo, tying the sport’s identity to the craftsmanship of the tool and paying homage to the team’s origins, including the Fisherman logo era. The orange and blue color palette is also taken from the Islanders’ classic team colors, reinforcing the connection to the club’s history and evolution. The logo was created by the New York Islanders, while the broader brand identity was developed by Canadian creative agency Recess Creative.
“The city of Hamilton can now unite as Hammers fans. We look forward to seeing the Hammers logo proudly displayed across the city as we enter the season this autumn,” said Nick DelucoSenior Vice President and General Manager, TD Coliseum. “We are excited about the energy and atmosphere this team brings to TD Coliseum night after night.”
“We are excited to begin a new era of AHL hockey in the city of Hamilton,” said AHL President and CEO. Scott Howson. “TD Stadium is a first-class venue and the partnership between the New York Islanders and Oak View Group, coupled with the enthusiastic support of the community, will position the Hammers for success for years to come.”
A few weeks ago, the New York Islanders announced plans to move their American Hockey League affiliate from Bridgeport to Hamilton, Ontario, beginning with the 2026-27 season. The team will play in the AHL North Division. The move comes on top of a long-term agreement at the newly revitalized TD Stadium. The 18,000-seat venue, operated by OVG, recently completed a $300 million renovation, positioning it as a premier destination for sports and live entertainment.
