Before the age of 30, Charlotte Beecham had established his own trend designer. After Beecham, a student at New York University, developed and fine-tuned her thoughts about Charlotte Simone, a New York University student who grew up in Hampstead, developed and fine-tuned her thoughts on Charlotte Simone, Officially introduced to the world her playful work of coats at the age of 24. Chung, Olivia Palermo and Gigi Hadid quickly caught the attention after its release in 2011, the sports colored popsicle scarves like Charlotte Simone and the Sass Cap for POM POM decor, further helping to bounce the brand into the public realm and ultimately Expand Beecham to extend with old-fashioned jackets.
“Before Covid, we worked on a very traditional timeline, doing four collections a year and working on wholesale needs,” Beecham told Observers found themselves trapped in the “hamster” collection in the “hamster wheel.” But when the 2020 pandemic hit, the 35-year-old London designer lost her wholesale account almost overnight. To ensure her brand survives, Beecham began posting photos of her latest candy-colored accessories and coat to Instagram, where she quickly realized that the slower speed was exactly what she needed. “Taking some time and breathing allows me to talk directly to customers on our social networking.” Beecham finally decided to transition to her Drop Model, which the brand saw its online store open small-scale coat designs Online store every year. “I want to slow down everything and create something special, consideration, sustainability and what you really want to wear out again and again.”
Using the Drop model also makes Beecham more creative. “When we need to order a certain quantity of fabric to comply with wholesale customers, this is somewhat limited,” she said. “For example, now we're encountering this amazing tiger-print fabric at a German teddy bear factory. , because it has been discontinued, only 80 coats are allowed. I was very confident about the fabric and I wanted to make it so special at the time. She shared the design, which has not yet landed. “As a designer, being able to be in the boundaries of It’s very exciting and liberating to be creative in the situation. ”
Beecham seems to have beaten one thing. This winter alone, Charlotte Simone's coat was found on pop stars every decade – from Madonna and Christina Aguilera to Du Dua Lipa, Charli XCX and Taylor Swift. Rapidly brought Charlotte Simone to the biggest attention, the brand first spotted a 220% increase in U.S. sales in Penny Coat for the first time in 2023. Kansas City Chiefs football player Travis Kelce cheered her boyfriend. “When Taylor was in that chief competition, she wore a bucket hat, tight and boots, but it was the Red Lulu Coat that just covered the whole outfit,” Bicham said. “We were lucky that when someone was wearing Charlotte Simone it was so much a statement that it took the paparazzi shot.”
Despite the changes in business models, the drivers of designers have not changed much from those of the NYU era, when she first dreamed of Charlotte Simone. “I’ve been personally saving a statement accessory,” Bicham recalled her time studying literature and art in New York City. “The closet staples I would wear when I spin – a t-shirt, a pair of jeans, sneakers – and then I was always looking for one piece that would lift every day. That’s what I want Charlotte Simone Things to be: An investment piece that can lift those wardrobe horses and feel seasonless.”
Before her next decline on March 26 (Beecham calls it a “treasure” and has never seen a development work), observers chat with Beecham about her essentials – from London bakeries, the best snacks to her in the South Favorite place France absorbs the sun.
