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New EU allegations against Google could result in at least $35 billion in fines

The EU is taking competition-based regulatory actions against Google and Apple. The European Commission (EC) announced two preliminary allegations against Google for failing to comply with the Digital Markets Act (DMA) regulations related to Google Search and Play Stores, which could result in a $35 billion fine. Regulators have also ordered Apple to be more open to third-party devices such as smartwatches, headphones and TVs. The decisions were faced by U.S. President Donald Trump, threatening additional tariffs on countries that regulate large U.S. tech companies.

As part of an investigation that began last March, the EC accused Google of a DMA violation from Google on Tuesday, which favored its services (such as shopping, hotel booking, transportation, financial and sports results) to conduct search results for third-party competitors. Regulators say the company provides services "More prominent treatments than others" Display them by using enhanced visual formatting and filtering mechanisms.

The EC also accused the company of blocking Google Play app developers from informing customers of alternative channels for cheaper offers. Although the committee said letters have the right to charge developers for transferring customers to another channel, it claims the returns the company demands are beyond reasonable scope – "Each purchase of digital goods and services takes a long time."

"The two preliminary findings we adopted today are designed to ensure that letters comply with EU rules when both services are widely used in the EU, Google Search and Android phones," EU antitrust chief Teresa Ribera said in a statement.

European Commission
European Union

The DMA was passed in 2022, allowing European regulators to fine companies up to 10% of their global revenue. The committee can increase the fine to 20% in case of repeated offenders. Last year, Alphabet brought in more than $350 billion in revenue.

The Committee stressed that the allegations were not the final allegations and that the letters could still defend their decision in writing before finalization.

Despite Trump’s tariff threats to Trump as part of his trade war with other countries, the EU’s move follows a recent commitment to enforce its regulatory laws. He wrote a memo in late February saying he would consider tariffs on responses "Digital Service Tax, Penalties, Practices and Policy" About U.S. companies. In turn, EC said it would "Take prompt and decisive measures to defend its rights and regulatory autonomy in order to deal with unreasonable measures."

NEW ORLEANS, Louisiana - February 9: Apple CEO Tim Cook saw the Caesar super stage in New Orleans, Louisiana on February 9, 2025 between the Philadelphia Eagles and the Kansas City Chiefs. The Hawks defeated the Chiefs 40-22. (Kara Durrette/Getty Images)
Kara Durrette by Getty Images

Although the EC's decision to Apple has not yet involved allegations, it provides measures that companies must comply with to avoid them. First, the company must provide greater compatibility with third-party devices connected to the iPhone. Unless Apple wants to face a fine of more than $39 billion, it will have to improve the pairing process of connecting accessories such as third-party smartwatches, data transfer speeds such as point-to-point Wi-Fi and NFC, and the connection accessories from competing companies.

EC also ordered Apple to improve access to technical documentation to enable developers to interact with their products with iPhones and iPads.

"The effective interoperability of third-party connected devices is an important step towards opening up Apple's ecosystem." Ribera said in a statement. "This will provide consumers in the fast-growing market for innovative connected devices."

This article originally appeared on Engadget

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