Amazon Prime Day 2025 is coming soon and if there are any historical signs, it will bring a lot of discounts to everything from gadgets to clothes to home essentials. If you are a major member, you can access all Amazon Prime Day deals, which is great in theory, but it will undoubtedly make Amazon’s website overwhelming during shopping events.
Engadget will browse all the best tech deals we can find on Prime Day, but there are some important things to know in advance so you can get what you need from this year’s event. Here’s everything we have to do with Amazon Prime Day 2025 so far, and what we’ve considered before shopping is coming.
What is Golden Day?
Prime Day is Amazon’s member-only shopping, which means you have to be a major subscriber on Prime Day to take advantage of most savings. Amazon still offers a 30-day free trial for new major subscribers, so you can get to the event as the free trial approaches July and attend the event.
When is the Golden Day in 2025?
Amazon Prime Day 2025 will be back sometime in July this year, but the official date has not yet been released.
How often does Prime Day take?
Amazon Prime Day usually appears every July. Amazon has also experienced “huge days” in October over the past few years, which is actually the second quality day and the unofficial kickoff for the holiday shopping season.
How does Prime Day work?
Prime subscribers can view all the exclusive deals they can access on Prime Day to Amazon’s website. Prime subscribers don't have to do anything else to get a Golden Day sale: the discounts you see on the product page will automatically appear in the cart. If you are not a major subscriber, but go shopping on Amazon on Prime Day, you may see a lot of merchandise sales, but only “Prime”; these discounts won't be available to those who are not active major subscribers.
If you don't pay for Prime and have no intention of doing so, you should still check out the sales available to all shoppers on Prime Day – there will always be some. In addition, other retailers such as Walmart, Target and Best Buy will also have their own premium date sales during this period.
How to prepare for Golden Day
First, list. It's best to get into Amazon Prime Day as much as possible. This means knowing exactly what you want so you stay focused and avoid distractions. Note the most important items you want to pick up in advance on Golden Day. You can do this in an old-fashioned way on sticky notes, or use Amazon's Wishlist feature. For the latter, add the items you want to buy on Golden Day to your wishlist (or better yet, just use your Golden Day desires to make a dedicated wishlist), and then return to that list during the shopping event. Not only can you have everything you want in one place, but you can also see these items cheaper on Golden Day than when you initially added them to the list.
Second, use a price tracker. Websites like CamelCamelCamel and Keepa allow you to monitor the price of specific items on Amazon. You can view price history charts and you can issue your own price voting alerts to receive emails when you get discounts on what you want. Both CamelCamelCamel and Keepa can download some browser extensions, so you don't have to navigate from the Amazon product page to check their price history.
Amazon Golden Day Trading
Amazon Prime Day usually lasts for a few days, but over the past few years, the company has already started to reach a deal before the event actually begins. We expect the same will happen this year, and early trading for Prime Day may begin when Amazon officially announces the date for 2025 Prime Day.
While we haven't called the following sales “early date deals,” they do represent some of the best deals you can get on Amazon right now, as we wait for the full details of Prime Day to be revealed. As prices change, we will update this list and we find the best Amazon deals you can get.
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