Talk to me, Amazon Shopping App: How AI organizes all the products you want to view
Online shopping tours quickly become overwhelmed when you browse the product page to find something that really suits you. Now, Amazon is trying a new tool to help you identify potential purchases. All you have to do is listen.
Memorial Day deals are in full swing, and the e-commerce giant is working with A brief audio summary For Amazon Shopping App users, provided by “AI-powered Shopping Experts” will analyze product details, customer reviews and other information they find on the web. “This feature makes product research fun and convenient – like helpful friends discussing potential purchases to make your shopping easier,” Rajiv Mehta, vice president of search and conversation shopping at Amazon wrote in a blog post Wednesday.
Amazon is launching “hear the highlights” AI capabilities in the U.S. to launch a “subset” of its “limited digital products” more widely in the coming months. These products include Ninja Blender,,,,, osea undaria algae body oilthis Rain shower pond toddler groundwater levelthis The safest 100% waterproof mattress protector and Shokz OpenRun Pro open Bluetooth bone conduction sports headphones.
The new Amazon feature is another iteration of the AI flood in online shopping. Google launched the AI model earlier this week, which is designed to suggest, choose, and pay for you, and shows a new AI service called Try on try that depicts the look of clothes you see online. Walmart is researching its own AI shopping agent to perform tasks such as placing resubscribe and filling online shopping baskets based on user suggestions. Shopify has launched Bluecore, which can answer shoppers’ questions and recommend products. Klarna has an AI shopping assistant for comparison shopping.
CNET trading expert Adam Oram noted that Amazon's new audio summary must prove its value to consumers.
“This feature may be helpful for some shoppers because there is a lot of information on Amazon's product pages and it's hard to parse all the information to figure out what you need to know,” he said. “However, it is worth noting that it incorporates the risks of customer reviews, especially because of the risks of those reviews known in the past. There are also inherent risks of LLMS hallucinations, which can lead to inaccuracies if applied at scale, which is the opposite of those who make purchase decisions.”
As always, with Generative AI tools, you must not get results at face value and double checking.
Adrian Marlow, another member of the CNET Deals team, said: “Using tools to help you quickly understand your perception is often a good idea, and the information is accurate as long as you follow up on your research to the veterinarian.”
For all AI e-commerce tools, consumer suspicion may be at least a short-term obstacle. A recent study commissioned by product experience company Akeneo shows that only 45% of consumers “have a degree of trust in AI-driven advice and chatbots to provide accurate product advice based on their interests and preferences.” The study also found that only 38% of shoppers using AI chatbots reported being satisfied with the support they received.
Amazon's net sales last year were nearly $638 billion, bringing AI into an increasing number of business areas. Rufus is a Generative AI Shopping Assistant, Alexa Plus has been modified and the Sound will begin using AI to narrate audiobooks.
