Jamie Lee Curtis is the latest celebrity in the scam ad that has caught the eye on Facebook and Instagram, which uses AI-Maniped Video to use videos for Hawk Screeny Products. Curtis also seems to have encountered another problem that many Facebook users are familiar with: trying to attract the company's attention.
In Facebook and Instagram posts, the actress asked Mark Zuckerberg to intervene to stop her “completely AI fake business” from spreading. “My name is Jamie Lee Curtis, and I've browsed every appropriate channel, asking you and your team to completely remove this completely fake commercial so that I don't have some crap that I authorized, agreed or endorsed,” she wrote. The post also includes screenshots from Meta CEO Instagram – Zuckerberg apparently doesn't follow Curtis – and screenshots from scam ads.
“If I had a brand, besides being an actor and author, I’m known for telling the truth and telling the truth, and having integrity and the use of my images… I have new fake words in my mouth that reduces my chances of actually telling my truth,” she wrote. “I was told that if I asked you directly, maybe you would encourage your team of police officers and remove it.”
It is not clear that Curtis' interview with MSNBC seems to rely on videos of the interviews, which are intended to promote. Curtis shares the on-screen snatch with the text, which says “I hope everyone suffers.” But Curtis is far from the first celebrity to get caught up in such a scam.
Earlier this year, Engadget reported that dozens of Facebook pages were using AI Tech to manipulate videos of Elon Musk and other celebrities to promote fake therapies for diabetes. Many of these clips use similar words, such as “If I’m going to die tomorrow, I hope all people with diabetes, including you, know this.”
The rise of cheap and easy-to-access AI tools makes it relatively easy for scammers to imitate celebrities selling sketchy products or promoting other plans. Last year, Tom Hanks used his name and voice to warn his followers of ads “promoting miracle healing and magical medicines.” He said the ads were “fraudulent” with the help of AI.
Johnny Depp also warned his fans about AI-Sable imitators. “Today, AI can create fantasies of my face and voice,” he wrote. “The liar looks and sounds like the real me.”
A Meta spokesman said the company is removing videos of Curtis's flagged policy violations but declined to comment further. The company said it was cracking down on the “Celeb Bait” scam last year, but it has not revealed how many celebrities or public figures are participating in the program, which relies on facial recognition technology.
Curtis confirmed in a comment on her Instagram post that she did eventually get Meta's attention. “It worked! Yes the internet!
