German automaker Volkswagen expects competition to intensify as the continued existence of large tech companies in the Chinese auto market.
“This doesn’t make our lives easier for us,” Volkswagen board members said in Shanghai on Tuesday.
However, Volkswagen believes that its state-of-the-art technology puts it in a good position to compete and occupy market share.
“I think the playoff season has begun now,” Brandster said, adding that some market players can catch up, but not everyone can survive.
Volkswagen Group also includes Audi and Porsche Brands, announcing the Auto Hanghai Auto Show offensive starting Wednesday from Wednesday.
On the eve of the exhibition, the organization unveiled five new cars. Volkswagen showed three cars in Shanghai, namely “display cars”, that is, vehicles close to the series of production.
This includes an SUV with an extended range, which means that an electric car with a combustion engine can charge the battery, ensuring a longer range.
Volkswagen also showed off an all-electric car and a car in a competitive compact class, with prices at this level also aiming to compete with the prices of Chinese competitors.
According to Brandstätter, the vehicle is priced at around 17,000 euros (about $19,600) in China.
Volkswagen brand owner Stefan Mecha said China's price is a problem.
He said the race's vehicles have all the technology, but the price is not realistic. According to Mecha, a car actually has to spend twice as much to fulfill the realistic picture.
